As a small business owner we started our business with such high hopes and enthusiasm for the success and future we want it to have. We dream about it, we put all our energy into it, we love it, we feel it and we think it!
One day, for many small business owners, the passion we felt starts to become a little tarnished. We do not have the same energy or passion as it is harder than we imagined. We came into our business with the technical knowledge on how to make it happen but unfortunately, no-one ever told us how it was going to really be!
We KNOW that we are good at what we do. We KNOW that this is what we want in the future.
I often ask my clients, what was your WHY for starting your business and what was your big picture? How do you see yourself and your business in five years’ time? Who will you be? What size and shape will your business take? Where will you be and how will the marketplace see you? The list of questions goes on until the picture is really clear.
If your WHY is big enough and you have good clarity around it, you will find the way to make it happen, if you are willing to give it the time and energy it deserves.
I find that many people starting a new business are expecting it to pay them straight away and they usually have little financial backing to get it going in the beginning. It does take time, money and energy to have a successful business. This does not just happen unless you have something extraordinary or have a product that the market must have. It takes time … and sometimes, a lot of time.
So, I say to my clients. Let’s talk about your vision and why you want to do this business firstly? What do you want, where do you want to go, who are your future clients, where are you going to find them, what skills do you need etc. The list goes on and on until there is a definite vision on how the future can be viewed at this time. Of course, the way to get the vision changes over time as we experience all the different areas that we need to learn and understand, the skill-sets we need to learn or get from somewhere else.
I find that the best way to get this happening is to create a vision board of how you see the business in the future. If you can create something that can be seen, you have a greater opportunity of making it happen.
Here is a list of 7 things that I believe will support you to create the business you want:
1. have a written Vision Plan as if it has already happened – say 3-5 years ahead;
2. recreate your vision as best you can on a vision board;
3. have clarity on the steps you need to take commencing with your WHY;
4. once that is there, explain WHAT is your business in a few sentences;
5. know WHO you need to put around you in the way of skills and support;
6. understand WHEN and WHERE your business will happen;
7. finally, create and know the HOW to make it happen.
Jennie is available for one-on-one sessions via Skype or in person.
For more information email her at firstname.lastname@example.org